Pitch for Music Video and Website


The song I have chosen is ‘Nights’ by Frank Ocean. Nights is a Down tempo dance track which consists of repetitive beats and the pace is changed throughout the song (especially after the 3 min mark- but I won’t be using that part as it doesn’t fit with the brief). The tracks main message/ theme is about nightlife and how people with low income work during this time. There is also references to breakdown of relationships and drug taking. A lot of fans (including myself) of Frank’s music believe that Nights is a sequel to ‘Pyramids’, another dance song which is featured on Frank’s first album (Chanel Orange). Like Nights, Pyramids is separated into two parts- a fast and a slow version. Towards the end, Pyramids has a similar beat which is played at the beginning of Nights (sounds like a phone ringing). The song also has a narrative of a couple on low income so she girl stays strips for money at the ‘Pyramid’ strip club whilst the boy stays at home un-employed. I used this narrative as inspiration to mould my own interpretation and narrative for Nights.

Frank Ocean is a hybrid soul/dance artist from the alternative R&B sub-genre which incorporates EDM music such as synthesisers, auto tune, and repetitive beats. However, artists from this genre have criticised this sub-genre as they don’t like to be put into a box, they would like to express themselves freely with their music. Other artists from this ‘sub-genre’ include Tyler the creator, SZA and Childish Gambino- finding artist who fit into this genre can be quite difficult as they incorporate different features from different genres.

My interpretation of ‘nights’ uses the ‘theory’ of the song being a sequel to Pyramids. So, carrying on from that story of the couple. It the girl is struggling to make ends meet financially so she strips to pay the bills whereas the boyfriend just stays at home not helping their situation.

For my video, I will use my interpretation above as my narrative, however I will tweak things slightly. Instead of a stripper, she will be a prostitute as I think it will be easier to suggest to my target audience (16+). For instance I will use cutaways of her peering into a car on a road at night, her standing on the side of the road (smoking?) and her on the bus at night. Thus, creative a sympathetic representation of her as her life is difficult and the shots/ misce en scene I will use will suggest she’s struggling. The video will be performance and narrative based as well. It will also cut to ‘Frank’ singing- he will be singing in front of a projector screen so he is identity is covered- highlighting Franks views of being a reclusive and just focusing on the music rather than the person. Playing on the projector will be a block colour (possibly blue) to highlight the moody aesthetic of the video. As the song ‘picks up’, the tension of the narrative will increase and there will be loads of fast cuts. Another shot I would like to include is a 360 shot where the camera pans around the girl (headshot) underneath street light to highlight the themes and aesthetic of the song. Then, I will time lapse the video and do the same with the boyfriend. I will need quite a few actors, not just for the main characters, but for extras to be men who are driving near the girl at night who are interested in her.

The artist of my video will be a ‘parody’ of Frank as I want to use a similar aesthetic to him and I like his style (outlook and fashion). Thus, the name of the artist will have a similar name, for example ‘Billy River’.

My website will have the same aesthetic as my music video as they will synergise together. The website will consist of dark colours and pictures of cityscapes to create an urban and gritty aesthetic. Furthermore, I will incorporate pictures of my artist on the front page so audiences immediately recognise that it’s ‘Billy River’s’ website. Furthermore, I will add a ‘shop’ or ‘music’ page to highlight the artist’s professionalism and media skills.

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